A New Force for Indian Cinema’s Sound
Universal Music India (UMI) and Maddock Films have partnered to launch ‘Mad For Mussic’, a new music label focused on delivering Indian film soundtracks to global audiences. This collaboration reflects UMI’s strategy to strengthen its role in India’s largest music category, film music, while Maddock Films seeks to leverage Universal Music Group’s expansive international distribution network to explore new opportunities beyond domestic borders.
Industry Leaders Combine Strengths
Maddock Films, known for its innovative storytelling and genre-defining projects such as the ‘Hor-Com’ Stree franchise, views music as a fundamental element of cinema. This new label aligns with their content-centric approach, emphasizing the power of soundtracks in the cinematic experience.
On the other hand, Universal Music India brings a rich heritage of acclaimed Hindi film soundtracks and a commitment to expanding its presence in modern soundtrack production. Working together, both companies aim to set new benchmarks for the Indian film music ecosystem.
Global Ambition for Indian Culture
The launch of ‘Mad For Mussic’ signifies a strong intent to connect Indian cultural narratives with audiences worldwide through film music. With the Indian music market growing rapidly, this venture will serve as a bridge, promoting India’s rich musical traditions while embracing contemporary trends. The partnership creates a dynamic platform that supports artists and creators in reaching broader markets, thus contributing to the global recognition of Indian film music.
Overall, ‘Mad For Mussic’ stands as a testament to the evolving entertainment industry in India, combining Maddock Films’ creative vision with Universal Music India’s global reach to bring Indian cinema’s vibrant soundscapes to the world stage.
