Reebok opens a three-day cultural hub in Soho, London, at The Vinyl Factory from Feb 27 to Mar 1. Titled “Full Circle,” the activation combines a relaunch of classic trainers with live music, photography, customisation and community-led programming that plugs directly into the city’s creative energy.
Classic Reimagined: Style and Heritage
The event spotlights Reebok’s Garment Leather collection, reviving 80s and 90s silhouettes with limited runs available on site. Beyond a product drop, Full Circle frames those trainers as cultural artifacts, celebrating Reebok’s long history in UK streetwear while showcasing fresh takes from contemporary creatives. For London designers and style-minded creatives, it’s a rare chance to see heritage pieces and new reworks under one roof.
Immersive Art and Collaborative Design Experiences
Visitors will find layered creative offerings across the space. Graffiti artist Rilla.127 will reinterpret classic silhouettes with large-scale artwork, while a photography exhibition curated by Ewen Spencer presents portraits of British youth and contributions from community photographers. On-site leather tag customisation and a reworked apparel capsule invite attendees to get hands-on with product design, and the Collector’s Index offers context on how certain styles shaped street culture.
Dynamic Sessions: Music, Mentorship and Craft
Music programming and practical workshops give the weekend a communal feel. The Reemix Sessions feature K-Trap mentoring emerging artists, and the Riso Print Rave Poster Workshop explores Reebok’s ties to UK rave history through collaborative printmaking. These sessions are built for creatives who want practical skills, peer feedback and new industry connections.
Full Circle is a limited-time, participatory moment that positions Reebok as a supporter of London’s creative ecosystem. If you work in design, music or visual culture, this is an event to experience for inspiration, networking and hands-on craft.
