TBWA\Media Arts Lab has appointed Anh Do as Global Head of Music, a strategic hire for the agency that leads creative work for Apple. Do will oversee music supervision, sonic branding and audio strategy across Apple campaigns worldwide.
Anh Do Appointed Global Head of Music at TBWA\Media Arts Lab
In her new role, Do joins a team charged with maintaining and evolving Apple’s creative voice. The position places music and sound design at the heart of global brand storytelling for one of the worlds most visible clients.
A Decade of Strategic Sound Leadership
Crafting Brand Identity through Music
Do comes from senior roles at Google Brand Studio and Expedia Group, where she led music strategy and supervision for campaigns that required coherent audio identities across markets. Her work emphasized cultural listening and bespoke approaches to licensing, composition, and artist partnerships.
Award-Winning Contributions to Film
Her film music supervision credits include HBOs The Stroll, which won the Sundance jury prize. That project highlighted Dos ability to shape narrative through sound, a skill she will apply to global advertising and brand work.
Shaping Apple’s Global Sonic Voice
The role focuses on translating cultural nuance into a cohesive audio language that resonates locally while supporting a unified brand identity. Brent Anderson, Global Chief Creative Officer at TBWA\, commented, “Anh’s talent for turning cultural insight into sound will help keep Apple’s creative work both fresh and internationally relevant.”
Do added, “I look forward to collaborating across regions to build an audio language that feels personal in each market and consistent as a whole.”
The Future of Music in Branding
This appointment signals a wider investment in specialized music leadership within top agencies. For brands like Apple, sophisticated sonic strategy is becoming a primary way to connect emotionally with diverse global audiences and to reinforce creative identity at scale.
