Eros Innovation has announced a $150 million capital injection to accelerate an AI-led transformation of media and entertainment, positioning the company as a potential $2 billion platform. Founded by Kishore Lulla, the group is expanding from film and distribution into generative AI, immersive experiences and a creator-first ecosystem.
Major Investment Fuels AI Transformation
The $150 million funding aims to scale content production, post production and distribution with AI tools. Eros Innovation plans to combine studio assets and technology to cut production timelines and open new revenue paths across film, music and live virtual events. Kishore Lulla frames the move as building an integrated media and technology platform that serves creators and audiences globally.
Powering Creativity with Eros GenAI
Eros GenAI is the companys generative platform offering capabilities such as video generation, multilingual dubbing, generative music composition and avatar creation. By automating routine workflows and offering creative assist tools, the platform is designed to speed iteration, lower entry barriers for independent makers and support higher volume content pipelines for studios and brands.
London at the Forefront of Immersive Entertainment
Key to the strategy is the acquisition of London-based Empirical Wax, a specialist in live avatar concerts, virtual stages and mixed reality experiences. This purchase anchors Eros Innovation in the capitals creative tech ecosystem and creates direct opportunities for local XR studios, VFX houses, musicians and venues to participate in global immersive projects.
Building a Creator-Led Universe
The forthcoming Eros Universe Super App is described as a marketplace and toolkit where creators, partners and fans can co-create, distribute and monetise IP using AI and immersive formats. For London creatives this could mean new commissioning pipelines, audience monetisation models and collaboration on virtual experiences that combine music, film and live interactivity.
For creative professionals in London the headline is clear: investment and acquisition activity from Eros Innovation could unlock new roles, partnerships and product lines across AI-driven media. Skills in XR production, generative audio and rights management will be of particular interest as the market evolves.
