Creative Connections: US-UK Partnership Unites in LA
Vision from Industry Leaders
Greater Together LA opened as a high-profile summit linking UK creative industries with US partners to drive investment, projects and jobs. Culture Secretary Lisa Nandy framed the event as a platform to open doors for new investment and to protect creative careers across film, music, TV, fashion and sport. Speakers included Universal Music Group CEO Sir Lucian Grainge and Kate Taylor Tett from the GREAT Campaign, bringing industry and government into one room.
Fueling Future Cultural & Economic Growth
The Power of Collaboration
The summit stresses practical outcomes for creatives. Delegates discussed co-productions, publishing deals, touring pipelines, and distribution strategies that could turn cultural exchange into contracts and commissions. Organisers pointed to record-breaking commitments reaching around A3150 billion in investment pledges as evidence of momentum behind long-term UK-US cultural partnerships.
For London producers, artists and creative businesses the opportunity is concrete: pitch rooms, relationship building with US financiers, and visibility to global platforms. Major presenting and official partners include leading music and media groups alongside the GREAT Campaign, signalling strong private sector backing for bilateral projects.
Shaping the Next Chapter
Longer term, Greater Together LA aims to translate soft power into pipelines for talent, tech and trade. Expect initiatives that support job creation, scale-up funding for creative SMEs, and cross-border mentorships that fast-track projects from concept to market. Industry leaders at the summit emphasised practical follow-ups rather than rhetoric, with a focus on turning conversation into commissions.
What to watch next: announcements of specific co-productions, funding rounds targeted at UK creatives, and partnership frameworks that simplify US-UK collaboration. Creativeldn will track outcomes that matter to London creators and businesses as they emerge from the summit.
