Guinness has opened its new Open Gate Brewery in Covent Garden, marking a high-profile return to central London. The site brings the storied stout maker back into the city’s cultural centre with a focus on experimental brewing, hospitality and local collaboration.
An Experimental Hub for London’s Craft Scene
Open Gate is designed around small-batch brewing and limited releases. Unlike Guinness’s large-scale Dublin site, this Covent Garden outpost is a testing ground for new recipes, seasonal ales and creative takes on classic stouts. Operated by Diageo, the brewery prioritises workshop-style brewing, collaborations with local brewers and rotating taps that keep regulars coming back to try something new.
Experience Taste and Culture
The venue functions as a working brewery, a lively taproom and a kitchen offering curated food pairings. Expect tasting flights, rare pours and food designed to match the beer range — from refined bar snacks to fuller plates that complement richer brews. The atmosphere is built for social evenings and casual discovery, appealing to Londoners and visitors who want more than a pub visit: a place for conversation, craft and seasonal menus.
A New Chapter for London
Opening in Covent Garden positions Guinness at the heart of London’s tourism and food scene. For the brand, the move signals a shift toward direct engagement with urban drinkers and a bet on the city’s appetite for craft experimentation. For the city, it adds a major name to an already vibrant beer culture while offering a fresh hospitality destination for locals and tourists alike.
Practical info: find the brewery in Covent Garden, where rotating brews and a food programme make each visit different. Check Creativeldn for tasting highlights, pairing notes and the best times to visit.
