Why Cultural Snobbery Matters More Than Ever in Film, Music, and Media

Why Cultural Snobbery Matters More Than Ever in Film, Music, and Media

The Shifting Landscape: From Open Minds to “AI Slop”

For years, the dismissal of “cultural snobbery” was seen as a progressive step toward inclusivity and open-mindedness in the worlds of film, music, and media. The idea was to allow everyone to enjoy what they liked without judgment. Yet, this well-meaning shift has coincided with a troubling rise of what can be called “AI slop”—content mass-produced by artificial intelligence lacking depth, originality, or emotional resonance. This flood of generic, formulaic work threatens to drown out the carefully crafted art that challenges and enriches audiences.

“Mid” Culture and the Price of Uncritical Enjoyment

Alongside AI-created material, “mid TV”—shows designed to appeal broadly by adhering to the lowest common denominator—has become a staple of mainstream culture. Algorithm-driven music follows a similar path, prioritizing catchy hooks over innovation or substance. This relentless churn of bland content may offer immediate comfort but often leads to what some call “brain rot,” a numbing effect that dulls the capacity for critical thought and emotional complexity.

The Case for Higher Standards: Engaging with Art That Asks More

Reclaiming discerning taste means resisting the temptation of passive consumption. It requires actively seeking out film, music, and media that push boundaries, demand attention, or even discomfort viewers and listeners. This approach is not about elitism but about fostering a culture where quality and meaningful engagement triumph over easy accessibility. By valuing art that challenges us, we not only elevate cultural standards but also enrich our personal experiences, safeguarding creativity from the pitfalls of commercial expediency and algorithmic convenience.

In a creative landscape increasingly shaped by automation and homogenization, cultural snobbery, understood as critical discernment, is a vital tool. It empowers creators and audiences alike to uphold standards that inspire innovation and emotional depth. For London’s vibrant creative community and beyond, embracing this perspective could be the key to revitalizing film, music, and media culture for the future.