A New Era for Times Square Entertainment
Curtis “50 Cent” Jackson and Planet Hollywood founder Robert Earl are partnering on PH Live, a reported $100 million entertainment venue in Times Square. The project is billed as a multifunctional destination for live music, film and TV premieres, sports events, nightlife and branded dining, positioned to serve film, music and media communities in New York City.
PH Live: A Multifaceted Destination
PH Live is designed to host a wide range of events and content-driven experiences. Planned highlights include:
- Live concert programming across multiple genres and production scales
- Premieres and press events for film and television, with production-ready facilities
- Sports viewing and event nights that combine broadcast technology with venue theatrics
- Nightlife and curated DJ sessions that bridge club culture and mainstream programming
- Restaurant and bar concepts tied to 50 Cent’s brand, offering themed menus and hospitality packages
- Immersive technology and experiential activations aimed at media-first audiences
Strategic Growth and Cultural Impact
The PH Live venture fits within 50 Cent’s expanding business portfolio, which spans music, film, television and hospitality. For Planet Hollywood, the partnership represents a shift from nostalgia-driven dining to content-forward experiential venues. Both partners have indicated ambitions to scale the concept beyond New York City, potentially through additional flagship locations or a membership program that drives recurring revenue.
For professionals in film, music and media culture, PH Live signals an evolving model for urban entertainment: venues that combine production capability, celebrity influence and curated hospitality under one roof. If successful, PH Live could become a blueprint for future city-center hubs where premieres, live performance and branded experiences intersect.
PH Live is expected to begin programming in the coming months, with specific dates, ticketing and membership details to follow from the partners.
