Creative + AI

AI is moving from experiment to everyday in filmmaking. Learn how creative AI is changing production, regional adoption, ethical issues and the path for human-AI collaboration.

How brands can use productive friction to cut through AI-driven sameness, shape taste, and build long-term cultural influence with human-led creative programming.

How AI is turning photos into animated, voiceable moments that reshape creative expression, personal connection, and accessible visual storytelling.

How AI is reshaping health and pharma creativity: Atomic Matter and agencies turning drug science into purpose-led, globally resonant campaigns.

Explore how AI is transforming creative industries, unlocking new opportunities for artists while raising critical intellectual property and ethical challenges in the evolving cultural landscape.

Explore why human creativity remains a unique force in art and culture, defying AI’s algorithms with emotion, intuition, and the magic only humans can create.

Discover how creative businesses can move beyond AI hype to unlock real value. Learn strategic AI adoption, data foundations, ethical governance, and how AI amplifies human creativity.

Explore Rachel Kennedy’s insights into Singapore’s culturally fluent advertising landscape and how AI is reshaping creativity without replacing the human touch.

Discover how New Zealand’s unique cultural values and AI-driven creativity combine to create globally impactful advertising, through the insights of Kim Pick and the ‘Number 8 wire’ mentality.

Discover how Diageo leverages AI to create personalised, authentic brand experiences that put human connection at the centre of creativity and innovation.