The Hanoi Culinary, Craft Village and Craft Street Tourism Festival recently concluded as a lively showcase of Vietnamese craft culture and cuisine. Running across several days, the event attracted tens of thousands of visitors and highlighted Hanoi’s role as a centre for hands-on artisan traditions and authentic street food.
A Taste of Tradition: Crafts and Cuisine Unite
The festival paired craft villages with culinary stalls, offering visitors a layered sensory experience. Traditional crafts on display included silk weaving, pottery, wood carving and intricate embroidery, with artisans demonstrating time-honoured techniques and hosting short workshops. On the food front, Hanoi favourites such as pho, bun cha and cha ca were prepared at open kitchens, giving attendees a close-up view of recipe rituals and ingredient sourcing. The combination of tasting and making created an immersive picture of Vietnamese cultural expression.
Global Appeal and Local Impact
Drawing both international travellers and domestic visitors, the festival reinforced Hanoi’s appeal as a cultural tourism destination. Foot traffic translated into measurable support for local makers: craft stalls reported increased sales and commissions, while food vendors benefited from spillover tourism. Beyond immediate revenue, the event offered marketing exposure for lesser-known craft villages and encouraged younger artisans to keep traditional skills in practice.
Hanoi’s Bright Future as a Cultural Hub
By spotlighting handmade goods and authentic regional cuisine, the festival positioned Hanoi as a model for creative tourism that respects heritage while generating economic opportunities. For travellers and creative professionals seeking inspiration, the event underscored how food and craft together sustain cultural identity and invite meaningful exchange between makers and visitors.
For those planning a cultural itinerary, Hanoi now stands out as a place where craft culture and culinary tradition are celebrated side by side.
